Greg's role: Executive Producer (Mar 2007 - Nov 2008)
Key responsibilities:

• Determined technology platforms, scope of work and business goals
• Identified & evaluated prospective development teams (selected Frima Studio)
• Managed internal support team
• Established & maintained production schedule (6-month initial dev cycle to Go-Live!)
• Collaborated on all aspects of design
• Art direction during pre-production (including creation of signature character: Chloe Rocks)
• Collaborated on all mini-games (both adaptations and originals)
• Directed production of 12 original music tracks
• Directed development of partner-sponsored content & features
• Collaborated on production of content & features to promote in-store and e-com sales
• Collaborated on redesign of in-store kiosk with virtual world theme
• Directed development of features to support monetization